Break Through featuring Jo Blake
Challenge:
Authentically supporting the Black Lives Matter movement beyond making a statement in a black box and holding true to our Brand Beliefs stated in our Brand & Style Guide.
Concept:
Part of the Break Through campaign, this short dance piece gave voice to Jo’s experience as a Black LBGTQ man and artist in times of COVID and social unrest. His movement and voiceover explore themes of confinement, transcendence, and mindfulness while reconciling how to Break Through the fog of 2020 and move on.
Vista Break Through video - Jo Blake
