#EARTHPROOF
Challenge:
Spotlight the durability aspect of Vista headphones by owning #EARTHPROOF as it’s key differentiator in the market space.
Concept:
Tell the #EARTHPROOF story via eight “Mission” videos, each highlighting Vista’s extreme durability despite the activity, climate, or environment. A custom SKU, Planetary Green, was introduced after Mission 2 to give the campaign additional longevity.
Earthproof anthem video
Mission 1 video – Moab, Utah: Fisher Towers Slackline
Renan Ozturk + Heather Larsen
Mission 2 video – Vera Cruz, Mexico: River Kayaking
Keith Ladzinski + Isidro Soberanes
Mission 3 video – Wasatch Mountains, Utah: Backcountry Skiing
Kalen Thorien + Mali Noyes + Adam Clark
Mission 4 video– Boulder, CO: Macro Photography
Angie Payne + Keith Ladzinski
Mission 5 video – Oregon Wilderness: Building a better snowboard
Zak Shelhammer + Preston Hoffman
Mission 6 video – London, England: Urban Climbing
Max Wilcox + Jack Atkinson
Mission 7 video – Bozeman, Montana: Sustainable living
Becca Skinner
Mission 8 video – Pacific Northwest: Freedom of Movement
Faith E. Briggs + Adam Edwards + Cam McLeod