Jaybird Brand & Style Guide
Challenge:
A handbook for the refresh of the Jaybird brand which included a new logo, brand color palette, packaging, and font family, in addition to implementing a standard of inclusion for photography and models.
Concept:
The Jaybird Brand & Style guide was created to ensure brand consistency wherever Jaybird has a presence. It takes time and repetition for consumers to go from becoming aware of Jaybird to remembering, trusting, and considering Jaybird. Consistency ensures that we get to trust and consideration much faster in the consumer’s mind.
