Challenge:

Present product in unique ways while holding true to the Competitive Cyclist aesthetic and mission to be the builder of dream bikes.

Concept:

Leverage Competitive Cyclist’s unparalleled product assortment to showcase the best the industry has to offer in a simplified shopping experience. This was achieved through various Guides, Collections and promos that showcased new product, brand offers, SMUs, and exclusive collections.

Responsible for: creative direction, photoshoot direction, graphic design, email design, cycling kit and shoe SMU design, UX exploration